What is PPC Advertising?
Pay-per-click (PPC) advertising is a digital marketing model where you pay each time someone clicks on your ad. Google Ads and Facebook Ads are the most popular PPC platforms.
Setting Up Your Campaign
Start by defining your goals, whether it's driving traffic, generating leads, or increasing sales. Then, choose your target audience, set your budget, and create compelling ad copy.
Keyword Research & Selection
Choose keywords that are relevant to your business and have high search volume. Use negative keywords to avoid wasting money on irrelevant clicks.
Optimization & ROI
Monitor your campaigns constantly, test different ad variations, and optimize based on performance data. Track conversions and calculate your return on investment to ensure profitability.
Common PPC Mistakes
- Not doing proper keyword research
- Poor quality landing pages
- Ignoring negative keywords
- Setting unrealistic budgets
- Not tracking conversions
